Logo Project
This project uses thorough research and understand three different business / market segments + their products, services, audiences, etc. It explores numerous possibilities for representing a company both symbolically and in visual form to explore both realistic and abstract symbols, as well as typographic possibilities to represent specific businesses. It experiments with combining symbols and typography into a cohesive ‘unit’ to create 3 distinct logotypes that each represent a specific company and communicate with their particular audiences.
